Explain how media
producers create products for specific audiences
Here
is a set of questions designed to help you explain how media producers create
products for their specific audience.
Find
the magazines companies media pack so that you can accurately find out
who the target audience is – this usually has the demographics of the audience
listed.
Create
a PowerPoint that answers the questions, use visual to show your specific
examples/point.
- Who
is the target audience for this magazine?
The target audience for this magazine front cover is woman within the age rang of 18-30 and socio-economic class of A, B, C1.
- How
has the publisher used images to appeal to this audience? The publisher of this magazine has used direct address, by making the model look directly at the camera to draw in the audience. In addition to this, they have used a very beautiful female model with a nice body and dressed her in sexualised, fashionable clothing, in order to draw in the female audience because it makes them dears to be like her. the model is also standing in a very power, dominant stance, which makes the female audience desire to be like her because many women aim to be confident with them selves.
- How
has the publisher used words to appeal to this audience?
The publisher has used certain buzz words within the cover lines that will appeal to a female audience, that link to desires of the female audience, for example: "Sex," "Fashion," "Powerful woman," and "Makeup." These will appeal to a female audience because they are all things that women are thought to be in to.
- How
has the publisher used colours to appeal to this audience?
The publisher has used colours that are associated with woman such as pink, white and other bright colours like orange. this will appeal to the target audience because stereotypically woman are said to like bright colours like pink, therefore by using the colours it will draw woman in.
- How
has the publisher used fonts to appeal to this audience?
The publisher has used some fonts that would appeal to the target audience, such as the curly font of the word "Fashion" however, the rest of the bold fonts aren't seen as very girly and may be less appealing to the target audience, however, the colour of the writing makes up for he lack of curly fonts that would appeal to a woman audience.
- How
have the publishers used the layout to appeal to the audience?
the publisher has placed the subject of the main image directly in the centre of the front cover and the text mainly surrounds the images, with exceptions, in addition to this the front cover isn't crowded with text therefore, it makes the cover easier to look at and less confusing thus making it look more appealing to the stereotypical passive audience, women.
- How
have the publishers used cover lines to construct a product suitable for
their audience?
The publisher has used certain buzz words and cover lines that will appeal to the target audience because of the topic of them. For example some of the cover lines support the main image by talking about being a powerful woman and having a good career, this would appeal to a female audience because it talks about woman. in addition to this, one of the main cover lines is about fashion, this will appeal to a female audience because stereotypically woman are seen to be interested in their appearance and knowing about the latest fashion. Moreover, many of the cover lines mention things about sex, which would appeal to a female audience because stereotypically woman should be good at sex because they're often represented as sexual objects in the media and through gender performativity many woman think they should be good at sex. Furthermore, one of the cover lines is about make up, this would appeal to the target audience because millions of woman wear make up. You should show where codes and conventions
have been used in the media product.
Do this for two different magazines examples.
Extension: What methods can be used
for a publisher to find out what people think about it’s product
The producer can use methods such as: How people have responded to the magazine on social media mediums such as Twitter and Facebook. They can also find out what people think if the magazine gets nominated for any awards by the audience. Finally they can find out what people think by looking on the internet at critics responses, ratings and reviews from the audience.
