Case Studies

Gender; 
Men:
Dior Sauvage fragrance advert: 

• Opening shot is an establishing shot of a urban environment, this helps to appeal to the male audience and it also links to actions films, where men are represented as being masculine because they are aggressive, fearless and heroic in some case, which could foreshadow the representation of Johnny Depp in the advert. It also puts forward the idea that to be masculine is to be a typical urban man, rather than the type of fatherly figure man that you'd possibly find in suburb areas. 
• He plays an instrument, could suggest he's famous, with a lot of money, typical representation of the working man. The men are stereotypically the money makers.  
• Low Key lighting suggests he's dangerous and fearless because it shows that he is not scared of the dark, thus representing him as masculine.  The low key lighting also puts forward the idea of mystery, thus making him more attractive to the female audience. 
• Fast pace editing, car shots, suggests an action genre, suggesting he's a tough, fearless person, a stereotypical representation of a male in todays media. 
• Close up shots of his face from the side in the car, shows he is emotionless. 
• Low husky voice, hyper masculine. 
• Shots of industrial work equipment, elaborates on the idea of a working man. 
• Vicious,predators, lonely animals, metaphors for him, he's independent, tough/strong and fearless. 
• Skids the car, rough male. 
• Asking questions, mystery.
• Desert, lonely life. 
• Digging, manual labour, working man, strong. 
• Has a lot of bling, subverts typical man, he's shown as a bit of a new man, slightly female, looks after his appearance. 
• Fact he's in a perfume advert, shows he cares about his appearance too. 
• Looks like he's wearing eyeliner, intertextuality, reference to pirates of the Caribbean, when he played a masculine, tough, violent pirate, who was in charge. 
• Extreme long shot of him in the dessert, shows he doesn't need anyone else, he's independent. 

Drive: 
 

• Driver is represented as a hyper-masculine male 
• hes angry 
• dominant 
• violent 
• this has been done to appeal to males because its an action film
• on the trailer we hear his voice playing over the top, he sounds very in control and his voice is deep and husky
• lots of low key lighting represents that he could be dangerous
• also subverts the representation sometimes
• see shots of him and Irene makes him seem loving as well 
• see him violenting driving cars
•  see shots of him being violent, on top of blanche and holding a hammer
• we see him be protective over Irene, dominance   

Peaky Blinders: 
 

• Tommy is represented as a typical male
• very masculine 
• dominant
• violent 
• in charge of the family
• tells his younger sister what to do 
• fights with the Lee family 
• sometimes subverts representations by showing emotions 

Women:








Fish Tank:

• Mia is very masculine 
• violent
• wears tracksuits 
• her mum is sexulised 
• reliant on men 
• not domesticated 

Brooklyn 99:

• Roza Diaz subverts
• doesnt show emotins like a female
• very masculine 
• angry 
• violent  
• bad reprisentation 

Coco Channel:

• sexulised 
• very pretty 
• powerful 
• goes against men "this is a mans world" playing
• rides a motor bike 
• fragmentation 
• does stunts
• poses for the camera
• regects the man  
• feminism 
• target audeince women

Age;
Old:

Harry Brown: 

• Very boring 
• lonley 
• scared of the younger generation 
• only has one friend 
• plays chess 
• kind to people 
• stereotypical  

Shreddies Advert:  

• subverts the rep because theyre funny 
• still doing old people things like knitting 
• dancing to ganster music 

Mrs Brown's Boys; 

• Funny 

• non stereotypical 
• swear 
• active 
• making jokes 

Young: 
Misfits: 

• Negative representations 

• doing comunnity service 
• theyve done something wrong 
• theyre shown as violent disrepectful
• seen using weapons 
• dont seen bothered that theyre doing community service
• very sexual 
• swearing 
• taking drugs 
• chavy appearance 
• wearing orange all in ones 
• target audeince teenagers

 Spring Breakers: 

• Negative 
• rebelious  
• trouble makers
• partying 
• drinking 
• sirens=trouble 
• sexual, bikinis
• violent, guns, money 
• fast pace, heavy beat house music 

Newspaper article:
 

•  chavy clothing 
• covering face 
• standing next to burning car
• heading suggest he has caused the riot, negative rep
• its been done to please the older people who read the newspaper
• important, takes up the front page
• strong emotive words, important serious

 Ethnicity:
Kencoo ad: 

• subverts rep 
• shows that latino;s are usually involved in crime and gangs
•